What Is Voice Search?
Simply put voice search is a comparatively new function of Google, allowing you to search the web with spoken words through a search engine. It is built to be more convenient and time-saving. Voice search is a new and innovative approach to:
- how Google processes search queries;
- how users today search for information;
- in which cases users use voice search to find what they need.
Voice search has been created to provide the user with better and faster experience and handle specific types of queries. It is designed to intuitively and intelligently understand user intent, doesn`t need clarification on follow up questions and offers very accurate and precise answers.
There`s not much difference between the regular typed search and voice search. The results they return are more or less identical. But both types of queries are used in different situations and manners. Typed searches provide a broader spectrum of results, whereas the voice search is used for more specific information. Voice search is mostly used in local or “near me” searches and understands the natural and conversational language type.
Nevertheless, there are some specific points you need to cover to rank better in voice search.
We will discuss them in “Voice Search And SEO”.
SEO Hero knows how to operate with voice search proficiently. We can provide the best voice search strategy for you and optimize your site for mobile search.
Why Is The Voice Search Revolution?
The origin of voice search derives from navigational queries and call functions. Today voice search is being mastered to understand very sophisticated user intents, mainly to bring the user a better and natural experience.
It`s estimated that in the near future more than 80% of the queries will be voice searches. Not only this trend is taking up, but it`s important to acknowledge that voice searches are mainly done on mobile devices.
Another reason for the fastly growing popularity of voice search is its integration with modern technologies, such as Siri, Alexa and Cortana.
Other than just being trendy and convenient, voice search is a way that Google uses to learn more about you – your online behaviour, browsing habits, shopping preferences and places you visit. This study allows Google to give out through voice search tailored and most relevant to answers for you.
Differences Between Voice Search And Traditional Search
There are a few but significant differences between voice search and traditional search:
- The keywords used in voice search are much longer than the regular typed search. They are called long-tail keywords.
- Priority for voice searches is the local listings, meaning people use it to find places and get precise information about a business.
- The voice search results are prompt, short and straight up to the point, meaning they provide quick and immediate answers.
- In voice search optimization, you should also target question words and filler words, as most voice searches are conducted via questions.
Please continue reading to find out more what we at SEO Hero have to advise you on Voice Search Optimization!
Voice Search And SEO
If you still haven`t implemented voice search in your SEO strategy, the time to change that.
All in all, optimizing your page for voice search is similar to any SEO strategy, but you need to keep in mind some significant differences between the traditional SEO and Voice Search SEO:
What Strategies Should You Adopt To Make Your Voice Search SEO Friendly?
- Try to optimize your content for Rich Answers
The Rich Answers are the results in your SERP, shown on the top of the page and are the fullest, most accurate and captivating attention. They are considered to provide the best user experience, so it`s important to aim your content to pop-up as a rich result.
There are several types of rich results – Knowledge Graph, which shows you the fullest result including data, images, places and people. From the Knowledge Graph come two similar types of rich results – Knowledge Panel (it appears when you search for a business on Google) and Knowledge Box, which focuses on factual information.
The Featured Snippet is also very important because it appears from organic traffic but above the ads. Its purpose is to show the user the quickest and precise answer.
In this line of thinking don`t hide information on your site such as the address of your business, opening hours, prices of your products, specific services, etc. These pieces of information are most looked in voice searches and appear in knowledge graphs and featured snippets.
To increase your chance in appearing in feature snippets, try to:
– Adopt a “reversed pyramid” writing style. This means to provide the vital information first and finish with additional info.
– Use headings and subheadings in your content, write in short sentences and list with bullet points.
Knowing these types of results exist and that they are the most viewed, it`s essential for your content to be suitable to appear as a rich result.
- Restructure your content and improve its readability
Voice search uses a more simplified and conversation-like language structure, so this is a matter you should reconsider with your content. In terms of structure, try to build your content as if you are answering your audience’s questions. Your goal is to appear in the voice search results. A blog and a FAQ page would significantly improve your chances of showing up in the voice search results.
Don`t forget about your products and services. It would be best if you made them visible in voice searches. In that matter, try to go over all of the questions your customers might have about them. Answer questions such as:
– What do customers usually need to know to make an informed decision about your business?
– What is the most crucial information the customers need to know about your products and services?
– What is your unique value preposition, and is it clearly stated in your content?
- Change your tone – use conversational language
Forget about the robotic and dry language in your content. If you want to optimize for a voice search results, you need to write like you are talking to a 9th-grader. The most essential thing is to think like your audience. While rewriting your content, try to answer these crucial questions:
– What questions my audience mostly asks?
– What keywords are they using to voice search what they are looking for?
– What conversational style is suitable for my audience?
– What is the best type of answer I can provide for a voice search query?
– What answers perform best and are most displayed in a voice search query?
Collect the necessary insights for these questions to formulate what people would like to see when they do a voice search.
- Opt for long-tail keywords
One of the most essential things for your SEO voice search strategy is to target and implement long-tail keywords in your content. When people perform a voice search, they usually search via phrases and expressions, not just by short one-word keywords. They do so because they want to receive the most accurate and relevant answer to their question. Using long-tail keywords in your content will get you a much better chance to rank higher in voice search queries.
Another distinction between a regular typed search and a voice search is the tone of voice and language. Typed searches are drier and robot-like, but the voice search is more natural to everyday speech. That`s why voice searches are frequently questions. Therefore you need to think like your customers – what questions do they have, how would they ask them and what type of information they would like to receive as an answer. Try to collect data and document all of your customers’ questions. Through them, you will find your long-tail keywords. If you have customer service, join them in your task. They speak daily with your customers and can help you optimize your content for voice search.
In addition, if you promote your content via adds, it`s an excellent strategy to bid on long-tail keywords. They have less competition and are cheaper to bid on. Furthermore, this will increase your visibility, bring you a higher impression rate and elevate your chances to appear in more voice search queries.
- Create a FAQ page
A FAQ page in your site will not only answer the most frequently asked questions from your customers but will increase your chances to appear at the top of a voice search query. In other words, you need one!
FAQ pages intent on fulfilling an immediate need for an answer. Usually, they contain a lot of question words, such as “who”, “what”, “where” and “how”. All of them are a part of the manner a voice search is made. That`s what makes them so voice search-friendly. Almost every voice search is done in a question form, so combining the most asked questions from your audience with question words and conversational style, will help your FAQ page appear in the voice search results.
After you have decided which questions you need to answer, group questions in consecutive order while keeping the natural voice. If you need to group question on more than one page – do so, Google will reward you. Keep in mind to answer long-tail questions. Another important thing to implement is to add some quick answers in the beginning of your content. This will increase your chance to appear as a Featured Snippet.
Combine your SEO data, audience insights and conversational style to create a perfect FAQ page!
- Mobile compatibility is very important
Nowadays mobile takes over desktop. Fastly the digital world is shifting to mobile-first. To be up to date, you need to have mobile compatibility on your site and create mobile-friendly content. It would help if you remembered that Google`s priority is to transform voice search into “an ultimate mobile assistant that helps you with your daily life”.
One of the characteristics of voice search is to be quick, easy, and save you time searching. That`s why its priority is to be mostly a mobile feature. Also, keep in mind that the majority of the voice searches are done on mobile devices. So you need to provide your customers with a great mobile experience.
As to mobile voice search is concerned, it has become more local. When people use mobile to voice search, mostly they need an answer to a local query. Directions, closest locations, nearby services or offices are top searched by voice search.
We have mastered SEO Voice Search and can elevate your voice search optimization to a higher level!
- Use schema mark-up
Schema mark up, in short, is used to comprehensively describe the type of content on your page, and it give it a context. It translates to the search engines what data you have on your website. Schema is an excellent way to boost the visibility to your website and helps you rank better. As to voice searches, it helps them get more relevant answers to more specific queries.
- Work on your site loading speed
The loading speed of a site (mobile or desktop) is essential for higher rankings on Google. Usually, desktop and mobile sites have different loading speed, so adjust them accordingly.
If your website is slow, this will increase its bounce rate and will be abandoned quickly. So don`t compromise your appearance in voice search results with a slow loading speed.
- Don`t forget your Google My Business
Finally, do not skip your Google My Business account – update it regularly and use its full options. Don`t skip any information about your business that you can provide. Any detail can help you be more relevant in voice searches and appear in one of the most important voice searches – local searches. Include images in your Google My Business profile, so that you appear in Google Maps searches.
Google My Business listing is your ticket to higher ranking, and it`s a major factor whether you appear in “near me” voice searches.
SEO Hero understands the importance of voice search and has the skills required to create a fantastic voice search strategy for you!
Contact SEO Hero for Voice Search Services!
SEO Hero is your trusted voice search agency if your goal is to reach more potential customers and optimize your business for voice search!